Like many past campaigns we collaborated on, the challenge for Samsung was to showcase a new product line of smartphones. In this case, the Galaxy S22 Series for the Nordic market.
We combined the existing video commercial with key features of the product. Thanks to the images and short text highlighting the phone’s features, the user had a quick comprehensive overview of the technical characteristics. To make it more interactive, we added a feature which allows the user to select and view the product in the available colors. Additionally, a “Find out more” CTA button directed the user to order the product on Samsung.com.