HORNBACH

Inspire people in the target audience (all, aged 20-60 years) to start new home projects for Spring.

We elaborated on Hornbach’s payoff, “There is always something to do”, as well as their current commercial. We selected and highlighted four different projects that speak to a broad target group, for example, “How to plan your patio” or “How to choose the right stone for the patio”. These examples were then linked to more detailed information about the project on Hornbach’s own website – an easy and effective way to inspire people to start new projects and raise awareness on where to buy the necessary materials.