Branding & awareness

Create an inspiring digital experience of Adidas’ latest advertising concept “I’m possible”. The campaign went live with Danish publishers in February 2022.


In a playful combination of moving material and interesting quotes, we created an introduction to the concept that inspired both interaction and immersion. By adding in-depth video material along with a carousel for exploring different influencer stories, we gave the user an opportunity to interact with the brand and immerse themselves with the concept. The expander ad was finalized with a colorful call-to-action with an offer that rewarded the user for spending time in the format.