This campaign was about making a selective target group aware of the fact that Polestar was opening two new showrooms. One in Gothenburg and one Stockholm. Due to the fact that Polestar is also a really high end brand that is very well known for their great design and engineering, the final execution of the design was of the essence.
The campaign was geotargeted within close range of the new showrooms. The main goal was to make people in this geographical area aware of the opening dates and addresses. The design was crafted with a very minimalistic touch, focusing on great footage and engineering details.