There is a lot of information to communicate when launching a new car model. One of the biggest challenges is always nailing down the key features.
The key features were selected and confirmed in close collaboration with the client. We crafted a streamlined design grid to display the features with selected images and short texts. All elements were also linked to more info. In the very top of the design, the branding was put front and center along with the correlating commercial. Directly under the commercial, before the user starts scrolling (in screen), the most important call to actions were very visible like, “Book a test drive”.